Tacori – Checkmate

Posted by on Mar 11, 2010 in Broadcast/Print | No Comments
Tacori – Checkmate

Client: Lambesis

Services Provided:
Production

Description:
Lambesis and Tate USA contacted 9K9 about producing a CG environment and post-production for Tacori’s “Checkmate” 30-second commercial spot. 9K9 was to only develop the environment and finish the project in post since Lambesis and Tate USA shot the footage in high definition on the phantom high-speed camera. However, once they saw the quality of 9K9’s CG environment, they requested a sample of a chess piece. After seeing a pre-visualization of 9K9’s chess piece, they asked 9K9 to create and animate the chess pieces in the environment we made using only the jewelry pieces from the original footage. Because the footage was already shot, before 9K9 could add their CG-elements, each shot had to be roto and tracked. The finished product was superb, and landed 9K9 the other Tacori spot “Cupid’s Arrow”.